SOUT magazine focuses on Chinese street fashion because it doesn't adhere to one specific style. Chinese street style is captivating; it's about self-expression and confidence, not seeking to limit an individual's creativity.
About The Magazine
The name SOUT originally derives from "sticks out," with the last four letters forming the catchy magazine name: S(ticks) OUT. The brand mark features a handwritten font style, and the brush is designed to resemble a traditional Chinese ink brush commonly used in Chinese calligraphy.
The magazine layout intentionally embraces a messy, bold, and distinctive design to mirror the unconventional and daring nature of the fashion style it spotlights.
