I aim to challenge the common perception associated with outdoor clothing and gear, which often revolves around camouflage designs and earthy tones, particularly brown and green. My goal is to encourage people to recognize that outdoor attire doesn't have to be dull; it can be both functional and stylish, bridging the gap between fashion and outdoor utility.
Client Brief
The client is the owner of an independent outdoor adventure clothing and gear store situated in the Yonge and Sheppard area. The core business model and product offerings are rooted in a set of values and beliefs inspired by the Reids, the store owners, who are passionate about sharing their love for outdoor life with customers and promoting sustainability.
Trackler, its meaning
The term "ler" in isolation has minimal significance, but when combined with other words, it takes on meaning, as seen in words like "traveler" and "storyteller." The brand "Trackler" is a play on words, creating a memorable and distinctive brand name. In the context of this brand, 'Track-ler' signifies an individual who continually explores and forges ahead, leaving behind a trail of experiences.
Packaging
For this product design, I decided to create a series of rash creams, a must-have for outdoor enthusiasts. In the midst of the travel limitations brought about by the COVID-19 pandemic, I've named this product line "Through the Air." Each rash cream is infused with scents inspired by different places around the world, such as 'ocean breeze in Cuba,' 'France Chypre,' 'Malaysian rice field,' and 'the petrichor of England.' The idea is to transport users to various destinations through these scents, allowing them to experience a sense of global travel without leaving their homes.
Signage
